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Project: Event, Fashion Week Showing
Client: Matches London
Location: 214 Lafayette
Took Place: 2016
Brief: Showcase Matches’ new winter line in a beautiful townhouse designed for the stars.
Highlights: Getting to work in this legendary space was a dream come true. Strategizing the visual merchandizing took a long time as there was a lot of space (across several floors) but even more SKUs that the buyers needed to be able to see as the money was being laid down on the spot for Matches. I also got to play around with the indoor pool and shove as many inflatable animals as I possibly could in there. Challenge happily accepted. The showing was a media and consumer success for Matches for the winter season.