creative director. world builder. brand creator.
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Felix

Project: Felix

Client: Merivale Group

Location: Sydney

Opened: 2011

Brief: Pay homage to the ecaillers, or oyster-openers, at the big brasseries of Paris.

Highlights: Working from old photos of Parisian brasseries, sourced a premium array of ornate brass lamps, booths, tile and leather banquettes to achieve the City of Light vibe. Optimized the large space with a glamorous, crescent-shaped, ice-packed shellfish bar. Designed open bread stations and placed stacks of French cooking books and relevant literature around the bars. Curated a library and small lounge setting in an unattractive corner near the bathroom, now the best seat in the house. My work is done. Next.