creative director. world builder. brand creator.

Tighttigers

Project: Tightttigers

Client: Myself

Location: Sydney

Opened: 2011

Brief: A rebel women’s fashion label defined by its motto “own your wild”

Highlight: Founded brand carried in over 50 luxury boutiques in Australia, London and Dubai as well as three dedicated TightTigers brick-and-mortar locations in Sydney. Designed all garments from conception to execution, as well as overseeing all other creative aspects of the brand including marketing, event coordination, all fashion shows/photo shoots, market research and overall direction and vision of the brand. Designed and built three flagship stores in Sydney within 12 months. This company taught me about the important of visual merchandizing and product placement in relation to generating more revenue. Everything mattered. Sold brand in 2015.