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Project: Naked Foods
Client: Andy Mercieca, Founder of Naked Foods
Location: Sydney
Opened: 2016
Brief: Create a clean, organic design aesthetic that lends itself to the customer buying quickly yet thoughtfully.
Highlights: Designed the brand identity to be clean and bold but accessible. The brown paper bags coming out of naked foods signify the store’s philosophy, which is to reduce waste and unnecessary clutter in the home. Using the recycled bags was not only cost effective for the company but also aligned with their organic aesthetic. With high quality organic whole foods including grains, cereals, lentils, seeds and nuts available in huge tubs open for self-serving. The design of the space was curated with minimalism in mind. We kept it clean, organic and used natural materials and bright lighting in every aspect.